Fall 2019 Campaign launch
The values of this new cosmetics brand are focused on being simple, safe, and organic. This French brand stands out from the rest of the beauty industry by making their products not only environmentally-friendly but also refillable. In October, we launched their first ever advertising campaign “Back to the Roots”. It was only natural that this idea was born because of their limited-ingredient formula and minimal beauty routine. The Greeks were notorious for just using olive oil on their skin and Amalthea, a name derived from the language, takes us back to just the essentials.
“The Future of Cosmetics: Back To The Roots”
“Filled and refilled in our boutique”
Redesigning Social Media for consistency & user engagement
Boutique Cards | Rather than just designing a traditional business card, we wanted to highlight the brand values: Committed to a safe & sustainable environment for Humans & Nature, Filled & refilled in the boutique, Freshness of products, Vegan, Glass bottles, Fewer preservatives, Made in France
La recharge | The Refill
Correspondence Cards | Every client is given a hand-written note with an explanation of our refill process.
