Rock The Vote

With the 2024 election approaching and abortion being THE hot button issue for many young voters, we wanted to draw them to the poles in a relatable way.

So we turned to… periods. It’s pretty damn reassuring to get your period if you don’t want to be pregnant.

That’s why we partnered with a period care company to create a tampon that encouraged Gen Z to talk about reproductive rights and sign the Vote. Period. pledge.

*This campaign was a successful pitch, but we were unable to move forward due to a conflict of interest between the brands involved.

INSIGHT:

65 million women in America are of reproductive age. The issue of choice affects them directly. Let’s remind them about the powerful right they have to decide if they want to be pregnant – at the very moment they know they’re not.

Rock The Vote

INSIGHT:

65 million women in America are of reproductive age. The issue of choice affects them directly. Let’s remind them about the powerful right they have to decide if they want to be pregnant – at the very moment they know they’re not.

Rock The Vote will collab with a period care company to create a tampon that talks to Gen Z-ers about reproductive rights and motivates them to vote.

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