Although this wasn’t a traditional project and thankfully due to my former studies in Fashion Design, I was asked to design Team USA’s outfits for United Airlines’ Summer Olympics 2016 campaign. The intent was to create vibrant, eye-catching looks that would stand out as the athletes twirled, sprinted and pole-vaulted in their natural, celebratory way. I was more than thrilled to bring out the old sketchbook and draw by hand again.

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Watch the outfits come to life in the TV Spot

The Mood Board

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Print & OOH

United Airlines, a supporter and sponsor of Team USA for over 36 years, wanted to integrate their employees as true partners with the athletes as one unified team.

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