I am currently redesigning the label for an artisanal salsa brand. The goal is to craft a design that not only stands out on premium grocery store shelves but also reflects the brand’s core values: small-batch production, top-quality ingredients, and a deep connection to Mexican roots & Heritage. I chose a hand-drawn approach to emphasize the artisanal, made-from-scratch nature of the salsas. What I love most about this project is immersing myself in the world of chiles and exploring their unique and vibrant qualities.