Garnier Nutrisse Reno ‘23
It’s Only Getting Better
Nutrisse is only getting better. A renovated formula. 5 fruit oils. New science for every texture. Plus, DREW BARRYMORE. For the Only Getting Better Nutrisse relaunch, we created a 360 campaign, from TVC to Digital media, to give Nutrisse a new, ownable look and feel. The packs themselves also were updated to showcase diverse hair textures and reflect the bigger community.
Redefining and elevating Nutrisse’s visual language
With a focus on Green Science & the ingredients that make it unique
It’s Only Getting Better TVC :15
Director: Cass Bird | Production: Harbor Picture Company
Drew’s Dos
To further extend the campaign, we filmed a “How-To” with Drew to capture how she dyes her own hair at home, while giving us her tips and tricks. Because let’s be real… who has the time to schedule, sit and wait at a professional hair salon these days.
Nutrisse Landing Page Refresh
I wanted to give the brand page a new look that reflected the upgraded formula and visual language while still focusing on the core brand values of “Only Getting Better”.
