IT Cosmetics CC+ Shades Extension

As the demand for deeper shades, and specifically ones with efficacious SPF that remain true to tone (no white cast) is only continuing to grow, IT Cosmetics expands their range from 12 shades to 22 and actively works to engage with women of color. We were asked to build off of the original campaign of “Beautiful without it, beautiful with it” but to also continue to celebrate real beauty and normalize skin concerns.