Meet the Micelles
with Garnier Micellar Water
Meet the Micelles is a series of animated shorts we created for Garnier Micellar Cleansing Water that combines education and science through live-action and CGI to tell a witty, ownable and dynamic story of our Micelle characters.
The 4-part series brings us inside the bottle of Micellar Cleansing Water and personifies our Micelle characters as little hardworking bubbles that cleanse and hydrate the skin. Each episode highlights new environments and settings in a CGI world that transitions to a real world to show our incredible cleansing results.
Meet the Micelles
The long-awaited arrival of Meet the Micelles is here! We’ll capture the attention of our audience (and make them fall in love!) with a dynamic storyline that gives an overview on how Micellar Water works to cleanse the skin—starring our helpers,The Micelles!
Micelles Meet Sensitive Skin
For this episode, we’ll focus on the Sensitive Skin Micellar Water SKU while highlighting the gentle cleansing power of our Micelles. Through lively storytelling, we’ll educate our consumers, showing how Micelles remove makeup like a magnet without rubbing or scrubbing. No irritated skin here!
Micelles Meet Derm Doctor Henry
Let’s bring in a well-known derm from social media (who knows their stuff!) to interact with The Micelles while educating and influencing our audience. This approach allows us to bring in science while keeping the content educational, but also charming and fun.
The Mighty Micelles
In this episode, we address how The Micelles lift dirt and makeup like a magnet in one swipe to reveal fresh, cleansed skin—no rinsing needed!
The Making Of…
Micelle Character
We had an extensive exploration in order to create THE perfect Micelle - one that represents water-based bubbles that has the magnetic power to attract makeup, dirt and impurities.
Environments
We created beautiful and fantastical worlds that the Micelles live in, which essentially is inside the Micellar Water bottle.
The Lab
It all starts in the lab. Our mighty Micelles gear up to be as magnetic as possible.
The Gym
Not only are the Micelles magnetic, but they are strong and powerful when it comes to removing makeup and cleansing the skin.
Soft Conveyer Belt
Using soft textures and movement, we wanted to highlight the gentle cleansing power of our Micelles.
